cult VIEVE The Muse Eyeshadow Palette

Paint a romantic, sultry eye VIEVE's The Muse Palette: a modern reimagination of antique rose, bold berry and pearlescent pink shades. An ode to the brand's ever-growing (not to viagra with no prescription mention, artful) community, Jamie Genevieve curated this 10-pan edit to help make up lovers of any skin tone to create rich, smoky looks.

Powerfully pigmented, effortlessly blendable and buttery soft in texture, the eyeshadow formula is easy to use and stays in place all day. Whether you want a soft wash of pink or a block of bold colour, experiment with everything from ethereal shimmers and delicate base shades to romantic reds and smoky accents. Let's meet the muses: 'Peony' (a gentle, pale peachy-pink that creates the perfect canvas on eyelids); 'Finery' (a brilliant, crushed gold pigment); 'Mystic' (a cool-toned, transitional lilac-leaning shade); 'Regal' (a '50s-inspired shimmering purple hue); 'Beau' (an everyday pink-brown); 'Divine' (a champagne shimmer); 'Love' (a warm pink); 'Source' (a deep terracotta pink); 'Merlot' (a rich burgundy that Jamie’s personal favourite) and 'Velvet' (a plush, matte purple).